Customer’s Guide: How Web Design Revisions Work

Customer's Guide: How Web Design Revisions Work

Table of Contents

Table of Contents

Revisions in web design are vital for you and the web designer to meet your goals, and essentially get what you paid for. During the web development process, you will usually provide revision requests for these topics:

  • color palette
  • website layout and mapping
  • text content
  • images
  • fonts
  • functionality and funnel processes

As a business owner or project manager, you need to know how the website design process works, how many rounds of revisions you can request, and what not to include. You should be prepared to set expectations, project goals and bring ideas to the table.

The ultimate goal of this guide is to walk you through the most common procedure of web design projects and how revisions work. E-commerce websites may follow a slightly different process depending on the client needs and product type.

Keep in mind, as a disclaimer that each company is different and may not follow the same protocol.


web development process


How many rounds of revisions can you request?

Many clients ask how many revisions they will get throughout the development of their own website. Web designers usually allow, and expect three rounds of edits. After the 3rd revision round, if the client requests another round of revisions, it could incur additional fees.

Steps in the Web Design Process and Revision Process

To fully understand the proper way of submitting design revisions, let us first give you a glimpse of the key steps in the website design process.

1. Paperwork and onboarding

In this stage, you must complete all the paperwork, including the payment. There should be a comprehensive intake form or access to a portal where clients can provide the designer with ideas about your new website. Don’t forget to include examples of other websites you think your target audience will best respond to.

As a client, you also need to agree on the project scope, and everything you want to happen here. While most clients have a pleasant relationship with the design professional, problems may arise when transparent communication is not practiced.

2. Wireframe and discovery phase

After onboarding, the website design team will start researching your target market. They will also begin making the map of the entire site, including the logo, user flow, and website wireframe.

3. Design phase

After confirming the design elements and format, the design team will start making your front (home) page. This is probably one of the most critical moments of the design stage because this is when the first round of editing comes in.

All pages are designed with the same theme thereafter, so remember to be clear in providing feedback during this first peek at your new web design.

4. Submit edits and content

After the first edit, you need to submit all your text and images. After all the amendments have been applied, the designer will accept your 2nd round of edits. Note that most designers do not write content and you need to have a content writer by your side if you need new content for your website.

5. Build Stage

After the 2nd round of edits has been approved, your web designer will start building your website on your domain or a temporary site.

6. Final design edits

Once the website is fully built, this is typically your third and last round of free editing. Take your time here and double check everything before you submit your last thorough client feedback. Remember that as a client, you need to construct complete tasks, and provide a clear idea of what you require in order to avoid misunderstanding throughout the entire project.


website wireframe


How to Properly Submit Your Edits

  1. Your designer might request the client to submit edits in software like MarkUp. This is the simplest form of sending changes in because these tools display interactive mockups or feedback widgets for web designers to create digital wireframes to share with the team.
  2. However, if you are not comfortable with these tools, you can submit edits using Google docs or MS Word document.
  3. The last option is to write one single email to your editor for proper documentation. You can indicate the current round of the edit in the subject line.

Partner with a professional online marketing solutions provider!

Whether you want to revamp your existing website or have a new one, partnering with an excellent web solutions company with a clear-cut process is essential.

You can rest assured that our web design team will provide:

  • A user-friendly website that supports all formats, including mobile devices
  • Development updates
  • Search engine optimization
  • Google Analytics

At Direct Allied Agency, we set our company apart from other designers by being transparent and reliable. Our passion is to deliver a stunning website that is practical for our new clients and their business for many years to come. You can always view our portfolio to see some example sites built for our happy customers.

About the Author
Owner of Direct Allied Agency, Kevin Khoury standing outside and looking into the camera