5 Tips to Boost Your Website Conversion Rate Using Images

Boost Your Website Conversion Rate Using Images

Table of Contents

Table of Contents

Captivating your audience at first glance is essential. Images possess the unparalleled ability to convey messages swiftly, evoke emotions, and drive action.

In today’s visually-driven online landscape, harnessing the power of images isn’t just a suggestion; it’s a necessity. From selecting attention-grabbing visuals to optimizing their placement for maximum impact, every aspect of your website’s imagery contributes to its conversion potential.

For example, a conversion rate optimization image can engage potential buyers and bring them to your page. Sometimes, a photo can communicate your message better than words. So if you want to improve your customer base, keep reading to find out the best strategy for increasing conversions.


Online shopping of bags


​What Is a Good Digital Conversion Rate?

According to MailChimp, an ideal rate is between 2% and 5% regardless of your industry. If you can convert 7% of your visitors to buy your products, your site is 7% effective and that is a really good rate. However, it makes sense that conversion rates for various industries differ quite a bit.

The best ecommerce sites can turn 11% of visitors into buyers by using celebrity models or a viral video created to get multiple views and sell products. The key is to optimize your images to boost conversion rates. Buyers want to see personalization, freshness, and beauty whenever they see a post. In fact, personalized ads can make a profit 10 times more than ordinary illustrations.

​How to Get More Clients Using Images

Many websites are still unaware of the advantages of using good-looking photos to attract customers. If you’re one of them, here are 5 best tips to turn leads into customers using optimized images:

1. Use the right picture and emotion. One of the basic tips to appeal to consumers is to use relevant images that are emotionally related to them. When a customer purchases a product, one of the biggest reasons is emotional connection. With graphics at different angles, they help potential buyers imagine their experience with the product.

2. Use a bigger photo. Web visitors tend to like larger, high-quality images when searching for products. They are more interested in the image than the content. Regardless of the form of product you’re selling, larger pictures help make more sales than the standard sizes according to a test.

3. Use eye tracking data. Apparently, there are benefits of downloading an eye tracking tool to increase conversion. Every customer looks at things differently so use appropriate stock photos for your target visitor such as women. Focus on a simple idea and eliminate unnecessary elements to draw more attention.


Trust badges for ecommerce website


4. Use trust badges and testimonials. With online fraud becoming a more serious concern for internet users, it’s crucial your buyers feel secure on your site. A social proof and trust badge on checkout pages can prove your company is legit and assure patrons are buying authentic products.

5. Use a call-to-action button. Your CTA image can benefit your service landing pages. It can turn off shoppers or turn them into loyal buyers. This button provokes visitors to take an action and accounts for about 35% of digital conversion rates.

​Optimizing Images for Increased Conversions

When you optimize an image, it reduces the file size without affecting image quality. Creating optimized images is important because they make up 64% of an average website landing page.

It’s an easy task to create optimized images as part of your business performance goals. Ultimately, make sure to create appealing images that your target audience can emotionally relate to.

About the Author
Owner of Direct Allied Agency, Kevin Khoury standing outside and looking into the camera