In this era, you will agree that the internet is now part of our lives, from buying groceries to booking a hotel to searching for a local store. For a business, a website acts as the first point of contact with potential customers. The more effective it is, the more useful it can be in expanding business growth. The following are some of the advantages of custom web design.

Increases Conversion Rates and ROI

Custom web design has been found to generate high conversion rates and ROI. Unlike using a predesigned template, a customized website is developed uniquely for a specific business, while keeping the target audience and business objectives in mind. This has been shown to increase conversion rates and even generate more traffic for the company.

Website user experience

Enhanced User Experience

It is common knowledge that custom websites deliver a great user experience. The good thing about these sites is that they drive high user engagement by endowing users with a quality on-site experience because they are visually effective and appealing.

Responsive Websites

Pre-made templates may not work as intended on mobile devices as they do on desktop computer monitors. That is where the beauty of custom website designs lay. In 2020, it is vital to create sites that are responsive and provide a stunning customer experience on any particular device; desktop, tablet, or mobile. Responsive web designs will automatically adjust to fit the screen of any size device.

Security

Another benefit provided by a custom design is security, because with custom web development, you have more flexibility and resources to ensure your website is secure. From using two-step verification, incorporating SSL, and using secure payment gateways, you can have peace of mind knowing your business is protected from cyber attacks.

Sometimes, hackers will target specific premade site templates, increasing the chances of being hacked if you use one of these such templates. This can occur on practically any CMS such as Weebly, Squarespace, WordPress and even Joomla.

Support

If you are using a template based website and the server crashes or a plugin fails to work as required, what can you do? With custom website design, you only need to reach out to your developer if there is something wrong with your website.

These are merely some of the more basic reasons to hire a professional to design a site that is 100% original and tailored specifically to a certain business. Although sometimes the price of web development is higher for a unique design, the investment usually proves to be worth it versus using cookie cutter templates. It is advisable to hire professional web design companies to do the job.

For more information and pricing on an original website designed specifically for you, please visit our contact page, and we can assist you.